
Manal has been in the advertising and communications industry for the past 13 years, working and studying between Beirut, Dubai, Paris and New York.
As a Regional Strategy Director at Leo Burnett, she is responsible for setting the communication strategies for a portfolio of hair care, femcare and beauty brands from P&G across Europe, Latin America, Middle East, and Africa.
As Head of Strategy at Atelier, the luxury and lifestyle division of Leo Burnett, she works with high-end brands to create communication platforms across the beautiful worlds of fashion, wine, automotive and watches.
She has a bachelor’s degree in business from AUB, executive business education from The Fuqua School of Business at Duke University and an MBA in Luxury Brand Management from ESSEC in Paris. She is a frequent speaker at regional fashion, luxury and tech conferences such as Fashion Forward, Arab Luxury World and Arabnet.