REGIONAL STRATEGY DIRECTOR AT LEO BURNETT MENA, HEAD OF STRATEGY AT ATELIER
Manal has been in the advertising and communications industry for the past 13 years, working and studying between Beirut, Dubai, Paris and New York.
As a Regional Strategy Director at Leo Burnett, she is responsible for setting the communication strategies for a portfolio of hair care, femcare and beauty brands from P&G across Europe, Latin America, Middle East, and Africa.
As Head of Strategy at Atelier, the luxury and lifestyle division of Leo Burnett, she works with high-end brands to create communication platforms across the beautiful worlds of fashion, wine, automotive and watches.
She has a bachelor’s degree in business from AUB, executive business education from The Fuqua School of Business at Duke University and an MBA in Luxury Brand Management from ESSEC in Paris. She is a frequent speaker at regional fashion, luxury and tech conferences such as Fashion Forward, Arab Luxury World and Arabnet.