FOUNDER & DESIGNER OF THE JEWELRY BRAND ROULA DFOUNI
After a decade spent in the business world, Roula Dfouni decided the time had come to embrace the true calling of her heart; the calling of art. As with all things, Dfouni gave herself body and soul to this calling. She dedicated the next two years of her life to learning all she could about the future which awaited her, taking a series of intensive courses at ESMOD Beirut, and imbuing herself in every aspect of the world of art. In doing so, she began to visualize her destiny.
Today her destiny is made manifest in the unique pieces of contemporary jewelry she crafts; each one individual, evocative, powerful, beautiful. Her pieces, which are exquisitely handcrafted, are made of layered black and white oxidized sterling silver, complementarily combined but never quite blended together, and adorned by rough, unpolished gemstones.
While the materials Dfouni uses in her work are conventional, accessible, one could even say simple, the results are anything but. Geometric forms, which are a constant thread throughout her work, combine with the earthy, unfinished feel of rough gemstones, and the depth and tactile beauty of her silverwork, to create pieces of starling beauty, each one with its own distinctive personality. At the heart of Dfouni’s work lies a constant; the belief that art and simplicity can not only coexist, but come together to create a more inspiring whole.